How Co built this send — a welcome discount + free gift email shipped as mixed / modular on Tuesday at 8am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5%.
01
Message & creative
Message theme
Welcome Discount + Free Gift
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
At Home Salon Convenience
Hero headline
Welcome! 15% Off + Free UV Lamp
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
trk.moyou.co.uk
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
postal address, preference center
06
Send timing
Day
Tuesday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Pro-level nails that take minutes to apply - last for weeks”efficacy · unsubstantiated
“Water resistant, no chipping”efficacy · unsubstantiated
“Press, stick, done. You're out the door with flawless nails”efficacy · unsubstantiated
“Easy to remove with no damage to the nail”efficacy · unsubstantiated
“"These gels last WEEKS without chipping!" – Emma D.”social proof · unsubstantiated
Products featured
Gel Nail Wraps / Gel Stripshero
UV Lampnew
Kujola
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