How Co built this send β a new customer welcome offer email shipped as mixed / modular on Wednesday at 8am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off β 7.5 points shallower than the tracked set average of 22.5%.
01
Message & creative
Message theme
New Customer Welcome Offer
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
At Home Salon Convenience
Hero headline
Welcome! 15% Off + Free UV Lamp
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.85
βWeββYouβ
Expressiveness0.80
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP NOWβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
trk.moyou.co.uk
No UTM tagging detected
Tracking domain
β
ESP fingerprint Β· Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
postal address, preference center
06
Send timing
Day
Wednesday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βPro-level nails that take minutes to apply - last for weeksβefficacy Β· unsubstantiated
βWater resistant, no chippingβefficacy Β· unsubstantiated
βPress, stick, done. You're out the door with flawless nailsβefficacy Β· unsubstantiated
βEasy to remove with no damage to the nailβefficacy Β· unsubstantiated
βThese gels last WEEKS without chipping! β Emma D.βsocial proof Β· unsubstantiated
Products featured
Gel Nail Wrapshero
UV Lampnew
Kujola
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