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MOYOU LONDON/New Launch/email teardown

🚨 NEW Drop! Shop Now!

How MOYOU LONDON built this send β€” a new launch email shipped as product hero on Friday at 9am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: MOYOU LONDONcampaignPreheader: β€œNON-UV Gel Wrap designs you're going to want immediately β€” cures with UV or sun, lasts weeks. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Full price
Voice warmth
0.75
Sent
Fri Β· 9am
Format
Product hero
How this send compares
  • When MOYOU LONDON does discount it averages 16.7% off β€” 5.9 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.75 for MOYOU LONDON vs 0.70 across the set β€” a warmer, more human register than the average competitor.
01

Message & creative

Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clean Ingredients
Hero headline
NEW FESTIVAL DROP! Just Stick & Go!
Emotional appeal
fear of missing out
Calendar moment
Festival
02

Offer

Mechanic
No offer
Full-price email β€” no discount or incentive.
Depth
β€”
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.70
β€œWeβ€β€œYou”
Expressiveness0.90
RestrainedExuberant

Reading grade 6.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œSHOP HERE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
trk.moyou.co.uk
No UTM tagging detected
Tracking domain
β€”
ESP fingerprint Β· Unknown
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Friday
Local hour
9am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œCruelty free”ingredient Β· unsubstantiated
  • β€œNo damage”efficacy Β· unsubstantiated
  • β€œReal polish”ingredient Β· unsubstantiated
  • β€œNo UV lamp needed β€” cures with UV or sun”efficacy Β· unsubstantiated
  • β€œLasts 2+ weeks”efficacy Β· unsubstantiated
  • β€œHEMA free”ingredient Β· unsubstantiated
  • β€œPre-cured for instant wear”efficacy Β· unsubstantiated
Products featured
  • Non-UV Gel Wraps – Festival Neon (Pink & Yellow)new
  • Non-UV Gel Wraps – Tropical Glownew
  • Non-UV Gel Wraps – Animal Printnew
Kujola

See how your brand compares β€” open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β€” we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.