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MOYOU LONDON/Loyalty Points/email teardown

Your POINTS are ready to be spent! 💸

How MOYOU LONDON built this send — a loyalty points email shipped as editorial / long-form on Thursday at 9am, carrying a 8% loyalty points offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: MOYOU LONDONflowPreheader: “Turn them into money off your next order. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
8% off
Voice warmth
0.80
Sent
Thu · 9am
Format
Editorial / long-form
How this send compares
  • 8% off — 14.5 points shallower than the tracked set average of 22.5% (this brand averages 15.4% when it discounts).
  • Voice warmth 0.75 for MOYOU LONDON vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Loyalty Points
Creative format
Editorial / long-form
Secondary: Mixed / modular
Secondary theme
Social Engagement
Hero headline
YOU'VE GOT POINTS WAITING
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Loyalty points
Bonus rewards points (e.g. "earn 2× points") instead of money off.
Depth
8% off
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.80
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.90
“We”“You”
Expressiveness0.85
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Check Your Points”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
7
Multi-CTA layout
Primary destination URL
trk.moyou.co.uk
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Thursday
Local hour
9am
Send type
flow
Flow: other
07

Claims & products

Claims extracted
  • “100 points equals £5 coupon, up to £25 in coupons available”guarantee · substantiated
  • “500 points = £25 coupon”guarantee · substantiated
Products featured

No products named.

Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.