How MOYOU LONDON built this send — a new launch email shipped as product hero on Friday at 9am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When MOYOU LONDON does discount it averages 16.7% off — 5.9 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.75 for MOYOU LONDON vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Ingredient Claims
Hero headline
Beach Time Collection — Soft Gel Press-Ons Just Landed
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP HERE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
trk.moyou.co.uk
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
9am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Cures with UV or sun, lasts weeks”efficacy · unsubstantiated
“HEMA Free”ingredient · unsubstantiated
“Real Gel Polish”ingredient · substantiated
“No Damage”efficacy · unsubstantiated
“Last 2+ Weeks”efficacy · unsubstantiated
“Cruelty Free”sustainability · unsubstantiated
“Fade-Resistant Color”efficacy · unsubstantiated
“Chip-Free Durability”efficacy · unsubstantiated
“No Splitting or Cracking”efficacy · unsubstantiated
Products featured
Sea Treasurenew
Shell Luxenew
Lilac Shorenew
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.