How Musc Intime built this send — a discount led email shipped as editorial / long-form on Sunday at 9am, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 23.0% when it discounts).
Voice warmth 0.85 for Musc Intime vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Urgency Scarcity
Hero headline
Soldes -30% sur tout dès 50€ Et -40% sur une sélection de produits
Emotional appeal
fear of missing out
Calendar moment
Soldes
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
Auto / none
Minimum spend
$50
Urgency
Deadline-led
03
Voice & tone
Warmth0.82
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“J'en profite maintenant”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
6
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Sunday
Local hour
9am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“-30% sur tout dès 50€”efficacy · unsubstantiated
“-40% sur une sélection de produits”efficacy · unsubstantiated
Products featured
Musc Intime fragrance spray
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.