How Musc Intime built this send — a new customer welcome email shipped as product hero on Saturday at 6pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 23.0% when it discounts).
Voice warmth 0.85 for Musc Intime vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
New Customer Welcome
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Scent Confidence
Hero headline
PLUS QU'UNE ROUTINE, C'EST TON BOUCLIER DE CONFIANCE.
Emotional appeal
trust
Calendar moment
Summer Sale
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.90
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“J'en profite maintenant”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
28
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Saturday
Local hour
6pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Nos formules capturent les odeurs et laissent un parfum qui te suit tout au long de ta journée”efficacy · unsubstantiated
“Il s'applique sur les zones chaudes pour parfumer ta peau pendant 24h”efficacy · unsubstantiated
“Notre déodorant solide neutralise les mauvaises odeurs et parfume intensément pendant 48h sans perturber le processus naturel de transpiration”efficacy · unsubstantiated
“Enrichi en probiotiques anti-odeurs, il neutralise les odeurs pendant 24h”ingredient · unsubstantiated
“Victoire de la Beauté 2022-2023 – Testé et approuvé par un jury de consommateurs”ranking · substantiated
“Noté 4,1/5 sur Trustpilot”social proof · substantiated
“Disponible dans +2200 pharmacies”social proof · unsubstantiated
Products featured
Gel Parfumanthero
Déodorant Naturel Solide
Déo-Douche Parfumé
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.