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Jukebox/Discount Led/email teardown

Red, White, and 20% Off

How Jukebox built this send — a discount led email shipped as product hero on Thursday at 10am, carrying a 20% spend threshold offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: JukeboxcampaignPreheader: “Our 4th of July sale is lit. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
20% off
Voice warmth
0.75
Sent
Thu · 10am
Format
Product hero
How this send compares
  • 20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
  • Voice warmth 0.78 for Jukebox vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clean Ingredients
Hero headline
Happy 4th! 20% Off | Spend $60, Get 20% Off + Free Shipping
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02

Offer

Mechanic
Spend threshold
Spend a set amount to earn a reward or perk.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$60
Urgency
None
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Save now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Thursday
Local hour
10am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Over 98% Natural Origin”ingredient · unsubstantiated
  • “Paraben Free”ingredient · unsubstantiated
  • “Aluminum Free”ingredient · unsubstantiated
  • “72 Hours of Odor Protection”efficacy · unsubstantiated
  • “Hydrates & Moisturizes”efficacy · unsubstantiated
Products featured
  • Moonlight Vanilla Body Mist (3-Pack)bestseller
  • Coconut Dreamin' Deodorant (3-Pack)bestseller
  • Sky Blue Malibu Deodorant (3-Pack)bestseller
  • Coconut Dreamin' Body Soap (3-Pack)bestseller
  • Moonlight Vanilla Body Soap (3-Pack)bestseller
  • Watermelon Rush Body Soapbestseller
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.