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LOLA/Clean Ingredients/email teardown

Take 15% off tampons you can trust

How LOLA built this send — a clean ingredients email shipped as product hero on Thursday at 6am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: LOLAflowPreheader: “100% organic cotton tampons = time to shop ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.75
Sent
Thu · 6am
Format
Product hero
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
  • Voice warmth 0.76 for LOLA vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Clean Ingredients
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
CLAIM YOUR EXCLUSIVE 15% OFF CODE TODAY
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
trk.mylola.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06

Send timing

Day
Thursday
Local hour
6am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “100% organic cotton tampons”ingredient · unsubstantiated
  • “Gynecologist-approved personal lubricant”efficacy · unsubstantiated
  • “pH-balanced formula to support vaginal health”efficacy · unsubstantiated
  • “Hypoallergenic personal lubricant”ingredient · unsubstantiated
  • “Made without synthetic fibers, fragrance, chlorine bleach, chemical additives, and dyes”ingredient · unsubstantiated
  • “Powerful, 360° leak protection”efficacy · unsubstantiated
Products featured
  • Organic Cotton Tamponshero
  • Personal Lubricant
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.