Welcome to non-toxic. Welcome to clean. Welcome to LOLA.
How LOLA built this send — a clean ingredients email shipped as mixed / modular on Tuesday at 6am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.76 for LOLA vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Ingredient Transparency
Hero headline
Welcome to non-toxic. Welcome to clean. Welcome to LOLA.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.82
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.78
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Learn More”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Learn / Read
Learning words — 'Learn how', 'Read more'.
CTA count
19
Multi-CTA layout
Primary destination URL
trk.mylola.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Tuesday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“100% organic cotton, OEKO-TEX® STANDARD 100 and GOTS certified”ingredient · substantiated
“Rigorous third-party testing with no metals detected”efficacy · substantiated
“Gynecologist-approved period care and sexual wellness essentials”efficacy · substantiated
“Made without synthetic fibers, fragrance, chlorine bleach, chemical additives, and dyes”ingredient · substantiated
“Thousands of people trust our essentials for clean and effective personal care”social proof · unsubstantiated
Products featured
LOLA Tamponshero
LOLA Personal Lubricant
Kujola
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