How NUFACE built this send β a product finder quiz email shipped as mixed / modular on Saturday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off β 7.5 points shallower than the tracked set average of 22.5% (this brand averages 24.0% when it discounts).
Voice warmth 0.56 for NUFACE vs 0.70 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Product Finder Quiz
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
First Order Discount
Hero headline
Find Your Device
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.60
CasualFormal
Reader focus0.75
βWeββYouβ
Expressiveness0.50
RestrainedExuberant
Reading grade 8.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βFind Your Deviceβ
Destination
Quiz / diagnostic
Links to a skin quiz or routine finder.
Verb framing
Discover / Explore
Browsing words β 'Explore', 'See the edit', 'Discover'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Saturday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βAward-winning technology delivers three customizable intensities that help to penetrate multiple depths of skin and muscle, creating immediate lift and definition that improves with consistent use.βefficacy Β· unsubstantiated
βA compact, easy-to-use device that brings microcurrent wherever you goβgiving you a lifted look in just 5 minutes.βefficacy Β· unsubstantiated
βReal Results β before & after imagery showing lifted brows.βefficacy Β· unsubstantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.