How NUFACE built this send — a gift with purchase + tiered discount email shipped as mixed / modular on Thursday at 12am, carrying a 50% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: NUFACEcampaignPreheader: “You may be close to unlocking your free skincare + the 50% off sale you can't afford to miss ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
50% off
Voice warmth
0.55
Sent
Thu · 12am
Format
Mixed / modular
How this send compares
50% off — 27.5 points deeper than the tracked set average of 22.5% (this brand averages 24.0% when it discounts).
Voice warmth 0.56 for NUFACE vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Gift With Purchase + Tiered Discount
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Summer Routine Education
Hero headline
FREE Mini Booster Trio — The Finishing Step to Your Summer Routine
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
50% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$600
Urgency
Deadline-led
Expires Sun, Jun 28, 2026
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“ADD MORE, GET YOURS FREE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
12am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Microcurrent lifts from beneath the surface”efficacy · unsubstantiated
“Boosters designed to enhance your microcurrent routine”efficacy · unsubstantiated
“Formulated with IONPLEX™”ingredient · unsubstantiated
Products featured
Super Vita-C Booster (Mini)hero
Super Antioxidant Booster (Mini)hero
Super Peptide Booster (Mini)hero
Hydrating Aqua Gel Activator
Kujola
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