kujolaEnter app

Martin de MyVariations/Product Education/email teardown

Comment ça marche ? 🔎

How Martin de MyVariations built this send — a product education email shipped as mixed / modular on Thursday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: MyVariationscampaignPreheader: “On vous explique tout ! ✅ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
15% off
Voice warmth
0.85
Sent
Thu · 7am
Format
Mixed / modular
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 14.0% when it discounts).
  • Voice warmth 0.79 for Martin de MyVariations vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Product Education
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
MyVariations, c'est la brosse à dents vraiment adaptée à vos besoins !
Emotional appeal
trust
Calendar moment
Summer Sales
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$30
Urgency
Deadline-led
Expires Tue, Jul 21, 2026
03

Voice & tone

Warmth0.85
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.90
“We”“You”
Expressiveness0.80
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“J'en profite !”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Thursday
Local hour
7am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Technologie sonique vraiment efficace”efficacy · unsubstantiated
  • “5 modes adaptés à votre sensibilité”ingredient · unsubstantiated
  • “Réduit voire élimine les saignements”efficacy · unsubstantiated
  • “Recommandé par les dentistes de l'UFSBD”ranking · substantiated
  • “Nous prenons déjà soin de +1 000 000 de sourires”social proof · unsubstantiated
  • “Garantie prolongée avec l'abonnement”guarantee · substantiated
Products featured
  • MyVariations Brosse à Dents Électriquehero
  • Têtes de Brosse (Abonnement)
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.