Soldes d'été : Profitez de -15% dès aujourd'hui ! ☀️
How Martin de MyVariations built this send — a discount led email shipped as mixed / modular on Wednesday at 5am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 14.0% when it discounts).
Voice warmth 0.79 for Martin de MyVariations vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Routine Education
Hero headline
Les soldes d'été commencent aujourd'hui !
Emotional appeal
fear of missing out
Calendar moment
Summer Sale
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$30
Urgency
Deadline-led
Expires Tue, Jul 21, 2026
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Je découvre”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
5am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Technologie sonique – 42 000 vibrations par minute”efficacy · unsubstantiated
“Élimine 99,9% des bactéries (testé sur E. coli, Streptococcus mutans, Candida albicans)”efficacy · substantiated
“Recommandé par les dentistes de l'UFSBD”ingredient · substantiated
“Excellent sur Trustpilot”social proof · substantiated
“Garantie prolongée avec l'abonnement”guarantee · unsubstantiated
Products featured
Brosse à dents sonique MyVariationshero
Brosse à dents sonique Kids Unicorn
Stérilisateur UV MyVariations
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.