How NABLA Cosmetics built this send — a back in stock email shipped as mixed / modular on Friday at 9am, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 23.2% when it discounts).
Voice warmth 0.71 for NABLA Cosmetics vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Back In Stock
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Bundle Discount
Hero headline
BACK IN STOCK! Discover our latest bestsellers, back in stock in limited quantities!
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Friday
Local hour
9am
Send type
flow
Flow: other
07
Claims & products
Claims extracted
“Discover our latest bestsellers, back in stock in limited quantities!”social proof · unsubstantiated
“Sheer black: use alone to tint the lips or over your lip combo to add luminosity, darken, and add a cool undertone”efficacy · unsubstantiated
“Crystal Mauve: Sheer mauve with magenta, platinum, and bronze pearl”ingredient · substantiated
Products featured
Liberty x Mono Iris Notes - Magichromerestock
Beyond Jelly Lipstick - Noir Fatalerestock
Beyond Jelly Lipstick - Crystal Mauverestock
Art of Skin Blush Stick Full Setbestseller
SS26 Full Setnew
Cupid's Arrow Extension Set
Cupid's Micro Collector's Set
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.