How NABLA Cosmetics built this send โ a gift with purchase email shipped as product hero on Saturday at 7am, carrying a 29% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
29% off โ 6.5 points deeper than the tracked set average of 22.5% (this brand averages 23.2% when it discounts).
Voice warmth 0.71 for NABLA Cosmetics vs 0.70 across the set โ right on the set median.
01
Message & creative
Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
New Launch
Hero headline
Get a FREE Lip Liner โ Choose your favorite lipstick shades and enjoy the promo!
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
29% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$129
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
โWeโโYouโ
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โSHOPโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Saturday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
โVelvety matte lipstick with a soft-focus, smoothing effect that combines unparalleled comfort with buildable, flexible coverage.โefficacy ยท unsubstantiated
โGlossy-finish lipstick that enhances the lips' natural fullness, protecting and hydrating them for a plumped appearance and unprecedented comfort.โefficacy ยท unsubstantiated
โPure matte lipstick with full, vibrant color that wraps lips in absolute comfort, keeping them soft and smooth all day long.โefficacy ยท unsubstantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.