How NABLA Cosmetics built this send β a new launch email shipped as product hero on Wednesday at 1pm, carrying a 50% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
50% off β 27.5 points deeper than the tracked set average of 22.5% (this brand averages 23.2% when it discounts).
Voice warmth 0.71 for NABLA Cosmetics vs 0.70 across the set β right on the set median.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
4 NEW FLAVOURS! Meet four new irresistible temptations from the Lip Candy Oil collection.
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
50% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$99
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.65
βWeββYouβ
Expressiveness0.80
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βDISCOVER NEW FLAVOURSβ
Destination
Product page
Links straight to a single product.
Verb framing
Discover / Explore
Browsing words β 'Explore', 'See the edit', 'Discover'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βINCREASED HYDRATION on 100% of peopleβefficacy Β· substantiated
βLIPS ARE UP TO +62% MORE HYDRATED after only one hour after the first applicationβefficacy Β· substantiated
βEffectiveness verified by instrumental clinical tests on 20 peopleβefficacy Β· substantiated
βFormulated to nourish, hydrate, and plump for soft, ultra-shiny, and fuller lipsβefficacy Β· unsubstantiated
βRich, sensorial, and non-sticky formulaβingredient Β· unsubstantiated
Products featured
Lip Candy Oil β Green Applenew
Lip Candy Oil β Fignew
Lip Candy Oil β Icy Mintnew
Lip Candy Oil β Banananew
Fruity Summer Lip Candy Oil Set (Bundle)new
Lip Candy Oil Chain Holder$20new
New Fruity Summer Stickers$7new
Kujola
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