How Nails Inc built this send β a new launch email shipped as product hero on Tuesday at 5pm, carrying a 37% free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
37% off β 14.5 points deeper than the tracked set average of 22.5% (this brand averages 39.2% when it discounts).
Voice warmth 0.67 for Nails Inc vs 0.70 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Seasonal Collection
Hero headline
Serving Country Club β Discover the shades inspired by Wimbledon season
Emotional appeal
aspiration
Calendar moment
Wimbledon
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
37% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$30
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.60
βWeββYouβ
Expressiveness0.70
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP NOWβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link
06
Send timing
Day
Tuesday
Local hour
5pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βIt's Topless β 1 Step Gel Manicure (no lamp needed)βefficacy Β· unsubstantiated
Products featured
It's Topless 1 Step Gel β Matcha Green IRIS$10
It's Topless 1 Step Gel β Bright White REESE$10
It's Topless 1 Step Gel β Lipstick Red KENDALL$10
It's Topless 1 Step Gel β Sheer Nude Pink RENEE$10
It's Topless Gel-Like Nail Polish Duo β BUTTER CRΓME$15bestseller
#NailingLife Press-On β Square French Tip CLASSIC KIM$10
#NailingLife Press-On β Nude Ombre SO SELENA$10
Kujola
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