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Nails Inc/Bundle Value/email teardown

Summer Mani-Pedi For Just £35 ⛱️

How Nails Inc built this send — a bundle value email shipped as product hero on Saturday at 7am, carrying a 68% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Nails InccampaignPreheader: “Get the Guava Goddess 8-piece set, worth £110 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
68% off
Voice warmth
0.70
Sent
Sat · 7am
Format
Product hero
How this send compares
  • 68% off — 45.5 points deeper than the tracked set average of 22.5% (this brand averages 39.2% when it discounts).
  • Voice warmth 0.67 for Nails Inc vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Bundle Value
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer Occasion
Hero headline
Guava Goddess – The Mani-Pedi Set Your Summer Was Waiting For
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
68% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.75
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop The Set”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
6
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
privacy link
06

Send timing

Day
Saturday
Local hour
7am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “4 Glossy Gel-Effect Shades”efficacy · unsubstantiated
  • “45 Second Retinol Top Coat”ingredient · unsubstantiated
  • “Strength and Colour in 1 Bottle”efficacy · unsubstantiated
  • “8 Piece Set worth £110 for £35”efficacy · substantiated
Products featured
  • Guava Goddess Gel-Effect 8-Piece Pedi Set$35hero
  • 45 Second Retinol Top Coat
  • Vanilla Scented Foot Balm
  • Glass Foot File
  • Guava Makeup Bag
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.