How Nails Inc built this send — a cause collaboration email shipped as product hero on Thursday at 5pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Nails Inc does discount it averages 39.2% off — 16.6 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.67 for Nails Inc vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Cause Collaboration
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
New Launch
Hero headline
The Shades That Changed History
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Show Your Support”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
7
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link
06
Send timing
Day
Thursday
Local hour
5pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“50% of proceeds go to Centenary Action”sustainability · substantiated
“Limited-edition nail polish set inspired by suffragette colours to celebrate the 1928 Equal Franchise Act”ingredient · substantiated
Products featured
Nails.INC x Centenary Action Suffragette Stripes Nail Polish Setnew
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.