How Nantucket Perfume Co built this send โ a bestsellers email shipped as product hero on Sunday at 9am, carrying a 50% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
50% off โ 27.5 points deeper than the tracked set average of 22.5% (this brand averages 50.0% when it discounts).
Voice warmth 0.71 for Nantucket Perfume Co vs 0.70 across the set โ right on the set median.
01
Message & creative
Message theme
Bestsellers
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Social Proof
Hero headline
Discover our Best-Sellers ๐
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price โ the most common kind.
Depth
50% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
โWeโโYouโ
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โShop Best-Sellersโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Sunday
Local hour
9am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
โSee the fragrances our customers repeatedly add to cartโsocial proof ยท unsubstantiated
โ50% offโefficacy ยท unsubstantiated
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Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.