How Dr. Paul Nassif built this send β a routine education email shipped as editorial / long-form on Monday at 8am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off β 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.7% when it discounts).
Voice warmth 0.65 for Dr. Paul Nassif vs 0.70 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Clinical Results
Hero headline
Get Your Beauty Sleep while Your Skincare Gets to Work!
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.70
βWeββYouβ
Expressiveness0.55
RestrainedExuberant
Reading grade 9.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP NOWβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Monday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βFormulated with vitamin C and matcha tea to neutralize free radical damageβingredient Β· unsubstantiated
βUsing advanced retinol, plant-derived hydrators, and vitamin C β 'beauty sleep in a bottle'βingredient Β· unsubstantiated
βFeatures vitamin C and Galactoarabinan to fight against free radical damage; improves the appearance of fine lines and wrinklesβingredient Β· unsubstantiated
βCruelty Free, Vegan, Gluten Free, Paraben Free, No Mineral Oilβsustainability Β· unsubstantiated
Products featured
Pure Hydration Gentle Cleanser
Night Therapy Serumbestseller
Overnight Illuminating Masque
X-Detox Facial Padsbestseller
Kujola
See how your brand compares β open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.