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Dr. Paul Nassif/Clean Ingredients/email teardown

Feel Good about What You Put on Your Skin 💜

How Dr. Paul Nassif built this send — a clean ingredients email shipped as mixed / modular on Wednesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Dr. Paul NassifflowPreheader: “We’re Leaping Bunny Certified! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.70
Sent
Wed · 7am
Format
Mixed / modular
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.7% when it discounts).
  • Voice warmth 0.65 for Dr. Paul Nassif vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Clinical Results
Hero headline
Feel Good about What You Put on Your Skin
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Wednesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “NassifMD® Skincare is Leaping Bunny Certified, the highest standard for companies committed to no animal testing.”sustainability · substantiated
  • “All products are gluten-free and vegan; free of phthalates, lanolin, formaldehyde and parabens.”ingredient · substantiated
  • “Doctor Formulated. Science Based. Transformative. Proven Results.”efficacy · unsubstantiated
  • “Dr. Nassif named One of America's Top Facial Plastic Surgeons by Newsweek magazine.”ranking · substantiated
Products featured
  • Hydro-Screen® Serumhero
  • Hydro-Screen® Intense Hydration Face & Body Soufflé
  • Detox Pads
  • Pure Hydration Gentle Cleanser
  • Protect & Hydrate Daily Mineral Sunscreen SPF 44
  • Skin Barrier Protection Cream
  • PeriOrbital Complex
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.