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Dr. Paul Nassif/Discount Led/email teardown

Important: We’re Upgrading Your Offer. 💜

How Dr. Paul Nassif built this send — a discount led email shipped as product hero on Wednesday at 8am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Dr. Paul NassifflowPreheader: “Your 20% Off code is inside. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
20% off
Voice warmth
0.55
Sent
Wed · 8am
Format
Product hero
How this send compares
  • 20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 15.7% when it discounts).
  • Voice warmth 0.65 for Dr. Paul Nassif vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clinical Results
Hero headline
Doctor's Orders: We have upgraded your discount.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.50
RestrainedExuberant

Reading grade 9.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Wednesday
Local hour
8am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Doctor-formulated by world-renowned facial plastic surgeon Dr. Paul Nassif”ingredient · unsubstantiated
  • “Science Based. Transformative. Proven Results.”efficacy · unsubstantiated
  • “Dr. Nassif named One of America's Top Facial Plastic Surgeons by Newsweek magazine”ranking · substantiated
  • “Cruelty Free, Vegan, Gluten Free, Paraben Free, No Mineral Oil”ingredient · unsubstantiated
Products featured
  • Detox Facial Pads - Original 60ctbestseller
  • Hydro-Screen Serum 2ozbestseller
  • Hydro-Screen Serum 1ozbestseller
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.