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Dr. Paul Nassif/Routine Education/email teardown

More Youthful Looking Skin in 4 Easy Steps πŸ’œ

How Dr. Paul Nassif built this send β€” a routine education email shipped as mixed / modular on Sunday at 8am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Dr. Paul NassifflowPreheader: β€œEnjoy 15% Off Your First Order! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
15% off
Voice warmth
0.60
Sent
Sun Β· 8am
Format
Mixed / modular
How this send compares
  • 15% off β€” 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.7% when it discounts).
  • Voice warmth 0.65 for Dr. Paul Nassif vs 0.70 across the set β€” a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Routine Education
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
More Youthful Looking Skin in 4 Easy Steps
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price β€” the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.70
β€œWeβ€β€œYou”
Expressiveness0.50
RestrainedExuberant

Reading grade 8.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œSHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Sunday
Local hour
8am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • β€œClinically-proven to be effective for everyone”efficacy Β· unsubstantiated
  • β€œOriginally created for Dr. Nassif's surgical patients”efficacy Β· substantiated
  • β€œOver 1.5MM sold (Hydro-Screen Serum)”social proof Β· unsubstantiated
  • β€œAward Winning (Detox Pads)”ranking Β· unsubstantiated
  • β€œAward Winning (Skin Barrier Protection Cream)”ranking Β· unsubstantiated
  • β€œDr. Nassif named One of America's Top Facial Plastic Surgeons by Newsweek”ranking Β· substantiated
  • β€œFormulated with glycolic acid and salicylic acid”ingredient Β· substantiated
  • β€œContains hyaluronic acid filling spheres, retinol and ceramides”ingredient Β· substantiated
  • β€œCruelty Free, Vegan, Gluten Free, Paraben Free, No Mineral Oil”sustainability Β· unsubstantiated
Products featured
  • Pure Hydration Gentle Cleanserhero
  • Detox Pads - Originalbestseller
  • Hydro-Screen Serumbestseller
  • Skin Barrier Protection Creambestseller
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.