How Dr. Paul Nassif built this send — a clinical results email shipped as mixed / modular on Tuesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.7% when it discounts).
Voice warmth 0.65 for Dr. Paul Nassif vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clinical Results
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Doctor Formulated
Hero headline
Welcome to NassifMD® Skincare — Your Skincare Journey Starts Now!
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.70
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 10.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Formulated by world-renowned facial plastic surgeon Dr. Paul Nassif”ingredient · unsubstantiated
“Clinically proven formulas with ingredient percentages that really work”efficacy · unsubstantiated
“Tackles four key markers of healthy, youthful skin: hydration, even skin tone, smooth texture, and firmness”efficacy · unsubstantiated
“Dr. Nassif named One of America's Top Facial Plastic Surgeons by Newsweek magazine”ranking · substantiated
“2025 NewBeauty Award Winner (Detox Pads)”ranking · substantiated
“Best of Beauty Los Angeles (Pro Peptide Collagen Serum)”ranking · substantiated
“Cruelty Free, Vegan, Gluten Free, Paraben Free, No Mineral Oil”ingredient · unsubstantiated
Products featured
Detox Padsbestseller
Hydro-Screen Super Hydration Serumbestseller
Pro Peptide Collagen Serumbestseller
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.