How Naturium built this send — a social proof email shipped as mixed / modular on Friday at 7pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.67 for Naturium vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
Bestsellers
Hero headline
Trends Come & Go, These Formulas Always Stay
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Best Sellers”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Friday
Local hour
7pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“My skin feels nourished, not tight. Obsessed. — Sarah M.”social proof · unsubstantiated
“Calmed my redness in two weeks. Changed everything. — Jessica L.”social proof · unsubstantiated
“Visible difference in firmness and texture. — Michael T.”social proof · unsubstantiated
“Effective enough to earn repeat use — see what our community keeps coming back to.”efficacy · unsubstantiated
Products featured
The Glow Getter Multi-Oil Body Washbestseller
Barrier Bounce Serumbestseller
Multi-Peptide Advanced Serumbestseller
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.