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ND Nails Supply/Discount Led/email teardown

Ends Soon: Save Up to $35 on Your Order

How ND Nails Supply built this send — a discount led email shipped as product hero on Friday at 8pm, carrying a $35 spend threshold offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: ND Nails SupplycampaignPreheader: “Check out all hot summer nail items ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
$35 off
Voice warmth
0.55
Sent
Fri · 8pm
Format
Product hero
How this send compares
  • When ND Nails Supply does discount it averages 17.5% off — 5.0 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.59 for ND Nails Supply vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Last Chance
Hero headline
THE JULY 4TH SALE — Up to $35 Off Your Order
Emotional appeal
fear of missing out
Calendar moment
July 4th
02

Offer

Mechanic
Spend threshold
Spend a set amount to earn a reward or perk.
Depth
$35 off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
$200
Urgency
Deadline-led
Expires Sun, Jul 5, 2026
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop The Sale >”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Friday
Local hour
8pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “A'DOR Clean: HEMA-free · TPO-free”ingredient · unsubstantiated
  • “Gel & Lacquer: 1,000+ shades”efficacy · unsubstantiated
  • “LED/UV even, fast cure”efficacy · unsubstantiated
Products featured
  • Pedicure & Spa Set
  • A'DOR Clean Gel Polish
  • DND & OPI Gel & Lacquer
  • Builder Gel
  • Nail Lamp
  • Nail Drill
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.