ND Nails Supply/Discount Led/email teardown

πŸ‡ΊπŸ‡Έ Sale Extended: save up to $35 off.

How ND Nails Supply built this send β€” a discount led email shipped as product hero on Monday at 5am, carrying a 18% spend threshold offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: ND Nails SupplycampaignPreheader: β€œRestock now and never run out of your nail essentials. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
18% off
Voice warmth
0.55
Sent
Mon Β· 5am
Format
Product hero
How this send compares
  • 18% off β€” 5.0 points shallower than the tracked set average of 22.5% (this brand averages 17.5% when it discounts).
  • Voice warmth 0.59 for ND Nails Supply vs 0.70 across the set β€” a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Bulk Restock
Hero headline
48 More Hours β€” July 4th Sale Extended, Save Up to $35 Off
Emotional appeal
fear of missing out
Calendar moment
July 4th
02

Offer

Mechanic
Spend threshold
Spend a set amount to earn a reward or perk.
Depth
18% off
Promo phase
Extended
'By popular demand' β€” the sale runs longer.
Promo code
Auto / none
Minimum spend
$50
Urgency
Deadline-led
Expires Fri, Jul 6, 2001
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
β€œWeβ€β€œYou”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œSHOP ALL DEALS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Monday
Local hour
5am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œHEMA & TPO Free Gels β€” clean gels for sensitive clients”ingredient Β· unsubstantiated
  • β€œLamps & Tools β€” cure faster, work cleaner”efficacy Β· unsubstantiated
Products featured
  • AVIS Gel Polish
  • Voesh Pedi in a Box Deluxe 4 Step
  • DNG Color Chart / Gel Swatches
  • OPI GelColor – Cajun Shrimp
  • A'dor Beauty Hema Free Gel Polish
  • HEMA & TPO Free Gels
  • Special Gel – Magnetic / Glow / Opal
  • UV/LED Lamp
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.