How ND Nails Supply built this send β a discount led email shipped as product hero on Monday at 5am, carrying a 18% spend threshold offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: ND Nails SupplycampaignPreheader: βRestock now and never run out of your nail essentials. Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Νβ
Offer
18% off
Voice warmth
0.55
Sent
Mon Β· 5am
Format
Product hero
How this send compares
18% off β 5.0 points shallower than the tracked set average of 22.5% (this brand averages 17.5% when it discounts).
Voice warmth 0.59 for ND Nails Supply vs 0.70 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Bulk Restock
Hero headline
48 More Hours β July 4th Sale Extended, Save Up to $35 Off
Emotional appeal
fear of missing out
Calendar moment
July 4th
02
Offer
Mechanic
Spend threshold
Spend a set amount to earn a reward or perk.
Depth
18% off
Promo phase
Extended
'By popular demand' β the sale runs longer.
Promo code
Auto / none
Minimum spend
$50
Urgency
Deadline-led
Expires Fri, Jul 6, 2001
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
βWeββYouβ
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
βLamps & Tools β cure faster, work cleanerβefficacy Β· unsubstantiated
Products featured
AVIS Gel Polish
Voesh Pedi in a Box Deluxe 4 Step
DNG Color Chart / Gel Swatches
OPI GelColor β Cajun Shrimp
A'dor Beauty Hema Free Gel Polish
HEMA & TPO Free Gels
Special Gel β Magnetic / Glow / Opal
UV/LED Lamp
Kujola
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