How ND Nails Supply built this send — a free shipping welcome offer email shipped as mixed / modular on Tuesday at 7am, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When ND Nails Supply does discount it averages 17.5% off — 5.0 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.59 for ND Nails Supply vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Free Shipping Welcome Offer
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Salon Grade Nail Supplies At Accessible Prices
Hero headline
Welcome! Free Shipping On Us.
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$49
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Start Your Journey”
Destination
Homepage
Links to the homepage or a general landing page.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Shop salon-grade formulas at prices that actually make sense.”efficacy · unsubstantiated
Products featured
DND Gel Base & Top 500 600bestseller
OPI Intelli-Gel S86 Bubble Bath Gel Color 0.5 ozbestseller
OPI Intelli-Gel H22 Funny Bunny Gel Color 0.5 ozbestseller
DND Gel Nail Polish 430 Ferrari Red (Soak-Off, UV/LED)bestseller
DND DC Gel Base & Top 800 900bestseller
DND Gel Nail Polish 448 Snow Flakebestseller
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.