How Never Have I Ever built this send — a licensed collaboration email shipped as product hero on Wednesday at 5pm, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Never Have I EvercampaignPreheader: “The Peanuts press-ons people keep cutting down and still loving. Here's why.”
Offer
Free shipping
Voice warmth
0.75
Sent
Wed · 5pm
Format
Product hero
How this send compares
When Never Have I Ever does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.72 for Never Have I Ever vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Licensed Collaboration
Creative format
Product hero
A single product shot leads the email.
Secondary theme
New Launch
Hero headline
Snoopy nails. Yes, really.
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$70
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop the set →”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
7
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
preference center
06
Send timing
Day
Wednesday
Local hour
5pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“As Seen On Shark Tank”social proof · unsubstantiated
“The Peanuts press-ons people keep cutting down and still loving”social proof · unsubstantiated
Products featured
Hearts of Snoopy Almond Press-On Nails$22new
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.