How Never Have I Ever built this send — a summer self expression email shipped as product hero on Tuesday at 5pm, carrying a 15% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Never Have I EvercampaignPreheader: “Sun tan stickers, press-on nails, tooth gems. Pick any 3, save 15% automatically.”
Offer
15% off
Voice warmth
0.80
Sent
Tue · 5pm
Format
Product hero
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.72 for Never Have I Ever vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Summer Self Expression
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Bundle Discount
Hero headline
Wear your summer.
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.85
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop now”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
7
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
preference center
06
Send timing
Day
Tuesday
Local hour
5pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“As Seen On Shark Tank”social proof · unsubstantiated
“Artist-Designed”ingredient · unsubstantiated
“Free U.S. Shipping $70+”guarantee · substantiated
Products featured
Hot Girl Summer Tan Sticker Bundle$40hero
Press-On Nails
Tooth Gems
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.