How NO MAKEUP MAKEUP built this send — a gift with purchase email shipped as product hero on Friday at 1pm, carrying a 78% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: NO MAKEUP MAKEUPcampaignPreheader: “Last day of deals. 24 hours to get glowing & gifted!”
Offer
78% off
Voice warmth
0.82
Sent
Fri · 1pm
Format
Product hero
How this send compares
78% off — 55.5 points deeper than the tracked set average of 22.5% (this brand averages 27.2% when it discounts).
Voice warmth 0.77 for NO MAKEUP MAKEUP vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Plain-text
Secondary theme
Summer Beauty
Hero headline
Final Summer Beauty Savings Deal! 🔔
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
78% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Sat, Jun 27, 2026
03
Voice & tone
Warmth0.82
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Blush & Lip Color now”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
4
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Friday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Versatile hues for both cheek and lips”efficacy · unsubstantiated
“Designed for an easy application”efficacy · unsubstantiated
“$35 value (Blush Brush)”ingredient · unsubstantiated
Products featured
Blush & Lip Colorhero
Blush Brush$35
Kujola
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