How Com built this send — a clean ingredients email shipped as mixed / modular on Tuesday at 10am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Welcome friend! We like our friends... like our cosmetics, non-toxic & No Nasties
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.95
ClinicalWarm
Formality0.10
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.95
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
10am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“all-natural, vegan and Australian Made Kids Makeup & Haircare”ingredient · unsubstantiated
“non-toxic & No Nasties”ingredient · unsubstantiated
“natural plant based lip gloss”ingredient · unsubstantiated
Products featured
Blush
Strawberry Cupcake Flavoured Lip Gloss
Makeup Brushes Set
Kujola
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