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Nopalera/Discount Led/email teardown

Ends tonight: 15% off + free gift

How Nopalera built this send — a discount led email shipped as product hero on Friday at 2pm, carrying a 15% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: NopaleracampaignPreheader: “Last chance to shop our summer sale ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
15% off
Voice warmth
0.72
Sent
Fri · 2pm
Format
Product hero
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
  • Voice warmth 0.75 for Nopalera vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
15% OFF SITEWIDE. Plus: a FREE Buena Vibra Car Freshener with orders of $50+
Emotional appeal
fear of missing out
Calendar moment
Summer Sale
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
15% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
$50
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.72
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP THE SALE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link
06

Send timing

Day
Friday
Local hour
2pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Body care inspired by the botanicals, traditions, and spirit of Mexico.”ingredient · unsubstantiated
  • “Cruelty Free”sustainability · substantiated
  • “Vegan”sustainability · substantiated
  • “Palm Oil Free”sustainability · substantiated
  • “As Seen In: Allure, Forbes, Vogue, Mitú, NBC, Sunset”ranking · substantiated
Products featured
  • Cactus Hand Creambestseller
  • Buena Vibra Car Freshenernew
  • Cactus Body Wash
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.