How Nopalera built this send — a gift with purchase email shipped as mixed / modular on Tuesday at 7am, carrying a $14 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Nopalera does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.75 for Nopalera vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Gift With Purchase
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients / Heritage Brand Story
Hero headline
A scent that feels like you
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$14 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.82
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.72
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Begin with a gift”
Destination
Product page
Links straight to a single product.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Clean, conscious body care”ingredient · unsubstantiated
“Cruelty Free”ingredient · substantiated
“Vegan”ingredient · substantiated
“Palm Oil Free”ingredient · substantiated
“As seen in Allure, Forbes, Vogue, Mitú, NBC, Sunset”ranking · substantiated
“Best-selling Dulce de Cuerpo Cactus Hand Cream”social proof · unsubstantiated
Products featured
Dulce de Cuerpo Cactus Hand Cream$14bestseller
Dulce de Cuerpo Eau de Parfum
Flor de Madera Eau de Parfum
Bosque Místico Eau de Parfum
Flor de Madera Cactus Body Cream
Bosque Místico Cactus Body Cream
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.