How Nori built this send — a social proof email shipped as product hero on Monday at 6am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.72 for Nori vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Social Proof
Creative format
Product hero
Secondary: User-generated
Secondary theme
Discount Led
Hero headline
Tried, Tested & Loved — Your 15% Off Ends Soon
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“CLAIM YOUR 15% OFF”
Destination
Product page
Links straight to a single product.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
10
Multi-CTA layout
Primary destination URL
trk.send.nori.co
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Monday
Local hour
6am
Send type
flow
Flow: win back
07
Claims & products
Claims extracted
“My shirt was a wrinkled mess after coming out of the dryer. This iron was so easy to use and removed ALL of the wrinkles.”efficacy · unsubstantiated
“Professional results on the go — works like a dream on all wrinkled outfits straight out of the suitcase.”efficacy · unsubstantiated
“As Seen In: Vogue, Town & Country and Forbes”ranking · substantiated
“The Nori Press is changing wardrobes everywhere.”social proof · unsubstantiated
Products featured
The Nori Presshero
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.