How Nourished Life built this send — a discount led email shipped as mixed / modular on Sunday at 11pm, carrying a 70% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
70% off — 47.5 points deeper than the tracked set average of 22.5% (this brand averages 46.7% when it discounts).
Voice warmth 0.70 for Nourished Life vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
End Of Financial Year
Hero headline
Save up to 70% off. EOFY Sale ends tonight!
Emotional appeal
fear of missing out
Calendar moment
End Of Financial Year
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
70% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Mon, Jun 29, 2026
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP ALL OFFERS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link
06
Send timing
Day
Sunday
Local hour
11pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Better-for-you beauty, wellness and low-tox living”efficacy · unsubstantiated
“Holistic Hair is a premium hair care range founded by a trichologist”ingredient · unsubstantiated
“Holistic Hair: 99.8% natural origin, made in New Zealand”ingredient · unsubstantiated
Products featured
Antipodes Skincare
endota Organics Deep Hydration Moisturiser
endota Organics Vitamin Treatment Oil
Eye of Horus Cosmetics
New Nordic Hair Volume
Holistic Hair Sensitive Shampoo & Conditioner
Grin Natural Toothbrush
Life Basics Reusable Cotton Rounds
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.