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Nourished Life/Discount Led/email teardown

EOFY favourites: our top picks inside

How Nourished Life built this send — a discount led email shipped as mixed / modular on Wednesday at 11pm, carrying a 70% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Nourished LifecampaignPreheader: “+ 20% off Power Super Foods. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
70% off
Voice warmth
0.65
Sent
Wed · 11pm
Format
Mixed / modular
How this send compares
  • 70% off — 47.5 points deeper than the tracked set average of 22.5% (this brand averages 46.7% when it discounts).
  • Voice warmth 0.70 for Nourished Life vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Social Proof
Hero headline
EOFY favourites: our top picks inside
Emotional appeal
fear of missing out
Calendar moment
End Of Financial Year
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
70% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Mon, Jun 29, 2026
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP THE EOFY SALE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
27
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link
06

Send timing

Day
Wednesday
Local hour
11pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Certified organic & fairly traded”ingredient · unsubstantiated
  • “Save on 5 star faves”social proof · unsubstantiated
  • “Up to 70% off”efficacy · substantiated
Products featured
  • Cacao Butter$15new
  • Cacao Butter Buttons$15new
  • Flora Probiotic Skin-Rescue Hyaluronic Mask$45bestseller
  • Pro Enzyme Whitening Toothpaste with Nano-Hydroxyapatite$10bestseller
  • Silicone Baking Mats – Grey$8
  • Supernatural SPF50+ Ceramide Silk Sunscreen$53new
  • Zazen Water Filter
  • Skin Butter Cleansing Balm$62
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.