How Nourished Life built this send — a routine education email shipped as mixed / modular on Monday at 11pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Nourished Life does discount it averages 46.7% off — 24.1 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.70 for Nourished Life vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Routine Education
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Gift With Purchase
Hero headline
Build your wellness foundation
Emotional appeal
aspiration
Calendar moment
Winter
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP ALL OFFERS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
28
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link
06
Send timing
Day
Monday
Local hour
11pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Lion's Mane has been traditionally used to support cognitive performance, helping you stay clear, present and mentally resilient throughout the day.”efficacy · unsubstantiated
“Support energy, immunity and restorative sleep with daily rituals designed to help you feel your best.”efficacy · unsubstantiated
“100% Pure & Clean (Botanika Blends Creatine)”ingredient · unsubstantiated
Products featured
SuperFeast Reishi Mushrooms
SuperFeast Lion's Mane Mushrooms
SuperFeast Mason's Mushrooms 50g
Amazonia Raw Wholefood Extracts Vitamin C+$75
Switch Nutrition Ultra Fish Oil – High Strength$25
Switch Nutrition Creatine Monohydrate$50
Botanika Blends Creatine Monohydrate$26
Eve Wellness A Juicy Dose of Creatine + B12$42new
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.