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Nourished Life/Clean Ingredients/email teardown

The water step your skin routine is missing

How Nourished Life built this send — a clean ingredients email shipped as editorial / long-form on Thursday at 11pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Nourished LifecampaignPreheader: “zazen & Tappwater filter out what tap water carries into your glass. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
10% off
Voice warmth
0.65
Sent
Thu · 11pm
Format
Editorial / long-form
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 46.7% when it discounts).
  • Voice warmth 0.70 for Nourished Life vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Clean Ingredients
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
The step your routine is missing.
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Mon, Jun 29, 2026
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.50
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP WATER FILTERS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link
06

Send timing

Day
Thursday
Local hour
11pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Removes PFAS/PFOS >99.9%”efficacy · substantiated
  • “Removes Chlorine >99.9%”efficacy · substantiated
  • “Removes Fluoride >90%”efficacy · substantiated
  • “Removes Micro/nanoplastics >99.9%”efficacy · substantiated
  • “Independently tested by SAS Laboratories”ingredient · substantiated
  • “Removes chlorine that contributes to dry skin and hair dullness”efficacy · unsubstantiated
  • “Alkaline minerals support hydration from the inside out”efficacy · unsubstantiated
  • “AU-owned. Since 2008.”ranking · substantiated
  • “Removes lead & heavy metals >95%”efficacy · substantiated
Products featured
  • zazen Water Filterhero
  • Tappwater Starter Pack
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.