Com/Clean Ingredients/email teardown

Welcome beautiful! Here's 10% off just for you πŸ’›

How Com built this send β€” a clean ingredients email shipped as mixed / modular on Tuesday at 8am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Nourished LifeflowPreheader: β€œYay! You're on our list. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
10% off
Voice warmth
0.90
Sent
Tue Β· 8am
Format
Mixed / modular
How this send compares
  • 10% off β€” 12.5 points shallower than the tracked set average of 22.5%.
01

Message & creative

Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Welcome to Nourished Life – here's 10% off on us!
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price β€” the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Fri, Jul 31, 2026
03

Voice & tone

Warmth0.90
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.85
β€œWeβ€β€œYou”
Expressiveness0.80
RestrainedExuberant

Reading grade 7.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œSTART YOUR CLEAN ROUTINE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
28
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link
06

Send timing

Day
Tuesday
Local hour
8am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • β€œEvery label is checked – you'll only find clean, natural and cruelty-free products – no nasties, no compromises.”ingredient Β· unsubstantiated
  • β€œClean, natural and cruelty-free products that you can trust.”ingredient Β· unsubstantiated
Products featured
  • Marigold Hydrating Creme$86bestseller
  • Natural Physical Sunscreen SPF 50$52new
  • Grass-Fed Collagen Protein Powder – Dark Chocolate$53
  • Period Pal (Eve)
  • Gut Restore Prebiotic Collagen (Frank Simple)
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.