How NOYZ built this send β a new launch email shipped as product hero on Saturday at 1pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When NOYZ does discount it averages 25.0% off β 2.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.55 for NOYZ vs 0.70 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Viral Social Proof
Hero headline
MYLK DE PARFUM
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$85
Urgency
None
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.60
βWeββYouβ
Expressiveness0.75
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP MYLK DE PARFUMβ
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Saturday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βSilky, concentrated scent that lasts 12 hoursβefficacy Β· substantiated
βNourishes skinβefficacy Β· unsubstantiated
βThe pour-on fine fragrance milk that broke the internetβsocial proof Β· unsubstantiated
β92% (implied consumer perception study β majority reported up to 12 hours)βefficacy Β· substantiated
Products featured
Mylk de Parfumhero
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.