How Oak Essentials built this send — a social proof email shipped as user-generated on Wednesday at 7pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.73 for Oak Essentials vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Mixed / modular
Secondary theme
Bestseller
Hero headline
The Staples on Every Tastemaker's Top Shelf
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
preference center
06
Send timing
Day
Wednesday
Local hour
7pm
Send type
flow
Flow: post purchase
07
Claims & products
Claims extracted
“Moisture Rich Balm leaves skin incredibly soft, hydrated, and glowing without feeling greasy”efficacy · unsubstantiated
“Hydra Eye Balm — a little bit goes a long way; power packed and surprisingly light”efficacy · unsubstantiated
“Ritual Oil won't break you out and leaves skin perfectly moisturized”efficacy · unsubstantiated
“The Staples on Every Tastemaker's Top Shelf / everyone's favorites”social proof · unsubstantiated
“Foundational Skincare, Rooted in Nature”ingredient · unsubstantiated
Products featured
Moisture Rich Balmbestseller
Hydra Eye Balmbestseller
Ritual Oilbestseller
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.