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Obagi Medical/Clinical Results/email teardown

Find Your Medical-Grade Moisture Match For Summer

How Obagi Medical built this send — a clinical results email shipped as mixed / modular on Wednesday at 12pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: OBAGI MEDICALcampaignPreheader: “Skin changes, moisturizers should too ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Gift with purchase
Voice warmth
0.35
Sent
Wed · 12pm
Format
Mixed / modular
How this send compares
  • When Obagi Medical does discount it averages 34.8% off — 12.2 points deeper than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.47 for Obagi Medical vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Clinical Results
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Skin Concern Matching
Hero headline
Find Your Medical-Grade Moisture Match For Summer
Emotional appeal
trust
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$225
Urgency
Deadline-led
Expires Fri, Jul 31, 2026
03

Voice & tone

Warmth0.35
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.40
RestrainedExuberant

Reading grade 9.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
26
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06

Send timing

Day
Wednesday
Local hour
12pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “100% of study participants showed an improvement in skin hydration”efficacy · substantiated
  • “Clinically-proven to replenish hydration for 24 hours”efficacy · substantiated
  • “Targets sagging areas to visibly lift and sculpt in just 6 weeks”efficacy · substantiated
  • “Helps restore and rebalance the skin's microbiome”efficacy · unsubstantiated
  • “Key ingredients: Glycerin, Polyglutamic Acid (Hydrate Light)”ingredient · substantiated
  • “Key ingredient: BarrierPlex™ Technology (Rebalance)”ingredient · substantiated
  • “Key ingredients: Bi-Mineral Contour Complex™, Polyglutamic Acid (ElastiDerm)”ingredient · substantiated
  • “National Eczema Association Accepted (Rebalance Skin Barrier Recovery Cream)”sustainability · substantiated
Products featured
  • Obagi Hydrate Light® Weightless Gel Cream
  • Obagi® Rebalance Skin Barrier Recovery Cream
  • ElastiDerm® Lift Up & Sculpt Facial Moisturizer
  • Obagi Nu-Derm® Travel Duo (Cleanser + Toner)
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.