kujolaEnter app

Obagi Medical/Subscription Savings/email teardown

Get 15% Off + More When You Subscribe

How Obagi Medical built this send — a subscription savings email shipped as product hero on Saturday at 12pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: OBAGI MEDICALcampaignPreheader: “Our top skincare favorites are even better on repeat ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.55
Sent
Sat · 12pm
Format
Product hero
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 34.8% when it discounts).
  • Voice warmth 0.47 for Obagi Medical vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Subscription Savings
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Routine Education
Hero headline
Our Top Subscribed Products—For a Reason
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.72
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.45
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06

Send timing

Day
Saturday
Local hour
12pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Brightens, firms, and protects with high-strength Vitamin C”efficacy · unsubstantiated
  • “Promotes thicker, fuller-looking lashes”efficacy · unsubstantiated
  • “Ultra-rich hydrating formula to deeply nourish and replenish skin”efficacy · unsubstantiated
  • “Thousands stay on track by subscribing to our most-loved formulas”social proof · unsubstantiated
Products featured
  • Professional-C Serum 20%bestseller
  • Obagi Nu-Cil Eyelash Enhancing Serumbestseller
  • Hydrate Luxe Moisturizerbestseller
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.