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Obagi Medical/Clinical Results/email teardown

If There Was One Product To Try This Summer...

How Obagi Medical built this send — a clinical results email shipped as product hero on Friday at 12pm, carrying a $120 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: OBAGI MEDICALcampaignPreheader: “This would be it! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
$120 off
Voice warmth
0.40
Sent
Fri · 12pm
Format
Product hero
How this send compares
  • When Obagi Medical does discount it averages 34.8% off — 12.2 points deeper than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.47 for Obagi Medical vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Clinical Results
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
Controlled. Clinical. Concentrated.
Emotional appeal
trust
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$120 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$249
Urgency
Deadline-led
Expires Mon, Jul 6, 2026
03

Voice & tone

Warmth0.40
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.50
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
30
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06

Send timing

Day
Friday
Local hour
12pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Controlled. Clinical. Concentrated.”efficacy · unsubstantiated
  • “Visibly plump fine lines and restore lost volume.”efficacy · unsubstantiated
  • “Three concentrations built for choice — 20% for normal to oily, 15% for combination, 10% for dry or sensitive skin.”ingredient · substantiated
  • “2-in-1 Brightening Serum”efficacy · unsubstantiated
  • “Super Antioxidant Serum”ingredient · unsubstantiated
Products featured
  • Professional-C Serum 20%hero
  • Professional-C Serum 15%
  • Professional-C Serum 10%
  • Obagi-C Fx C-Clarifying Serum
  • SuzanObagiMD Super Antioxidant Face Brightening Serum
  • Obagi-C Fx C-Therapy Night Cream
  • Elastiderm Advanced Filler Concentrate$120
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.