Obagi Medical / Routine Education / email teardown
Save On A Complete Skincare Routine This 4th of July How Obagi Medical built this send — a routine education email shipped as product hero on Wednesday at 12pm, carrying a 52% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Wed, Jul 1, 2026 From: Obagi Medical campaign Preheader: “Let your skin shine this summer ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
How this send compares
52% off — 29.5 points deeper than the tracked set average of 22.5% (this brand averages 34.8% when it discounts).Voice warmth 0.47 for Obagi Medical vs 0.70 across the set — a cooler, more clinical register than the average competitor. 01
Message & creative Message theme
Routine Education
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
Your Best Skin Worth Celebrating
Emotional appeal
aspiration
Calendar moment
4th Of July
02
Offer Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
Deadline-led
Expires Mon, Jul 6, 2026
03
Voice & tone Formality 0.65
Casual Formal
Reader focus 0.75
“We” “You”
Expressiveness 0.55
Restrained Exuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
31
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
“Gently remove dirt, grime, and makeup without stripping skin” efficacy · unsubstantiated “Designed to balance and help maintain your skin's natural pH” efficacy · unsubstantiated “Visibly firm and restore elasticity with Bi-Mineral Contour Complex™” ingredient · unsubstantiated “Visibly plump fine lines and restore lost volume” efficacy · unsubstantiated Products featured
Age-Renewal Skincare Trial Set $79hero Obagi Nu-Derm Foaming Gel Cleanser Obagi Nu-Derm Toner ELASTIderm Firming Facial Serum Obagi Nu-Cil Eyebrow Boosting Serum & Eyelash Enhancing Serum Bundle $220 Daily Hydro-Drops Bundle (Eye Gel Cream + Facial Serum) $156 Retinol 1.0 + Professional-C 20% Vitamin C Serum Bundle $196 ELASTIderm Advanced Filler Concentrate $120 Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from Obagi Medical → All routine education emails → All Gift with purchase offers → 4th Of July sends →