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Obagi Medical/Bundle Savings/email teardown

Save On Fan-Favorite Obagi Bundles

How Obagi Medical built this send — a bundle savings email shipped as product hero on Saturday at 12pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Obagi MedicalcampaignPreheader: “4th of July Skin Savings ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
20% off
Voice warmth
0.55
Sent
Sat · 12pm
Format
Product hero
How this send compares
  • 20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 34.8% when it discounts).
  • Voice warmth 0.47 for Obagi Medical vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Bundle Savings
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
Bestselling Bundles
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$249
Urgency
Deadline-led
Expires Mon, Jul 6, 2026
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.50
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
30
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06

Send timing

Day
Saturday
Local hour
12pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Visibly plump fine lines and restore lost volume”efficacy · unsubstantiated
  • “Feel Restored, Look Hydrated”efficacy · unsubstantiated
  • “Feel Younger, Look Renewed”efficacy · unsubstantiated
  • “Feel Radiant, Look Glowing”efficacy · unsubstantiated
  • “Bestselling Bundles”social proof · unsubstantiated
Products featured
  • Obagi Day to Night Hydration Skincare Set$160bestseller
  • Medical Grade Lifting Power Serums Kit (Elastiderm Firming Facial Serum + De-Puffing Eye Serum)$255bestseller
  • Obagi Nu-Derm Brighter Complexion Set$284bestseller
  • Daily Hydro-Drops Hydrate Bundle (Eye Gel Cream + Facial Serum)$156
  • Retinol + Professional-C Glow Bundle$196
  • Elastiderm Advanced Filler Concentrate$120hero
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.