How Obagi Medical built this send — a clinical results email shipped as product hero on Tuesday at 12pm, carrying a $20 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Obagi Medical does discount it averages 34.8% off — 12.2 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.47 for Obagi Medical vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clinical Results
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Gift With Purchase
Hero headline
Clinically Proven, Award Winning
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$20 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Mon, Jul 13, 2026
03
Voice & tone
Warmth0.45
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
26
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Tuesday
Local hour
12pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“93% of participants reported visible improvement in their eyelashes”efficacy · substantiated
“89% of participants reported improvement in the appearance of the density of their lashes”efficacy · substantiated
“Fuller, thicker-looking lashes in as little as 12 weeks”efficacy · substantiated
“100% of participants reported improvement in the appearance of brow fill at 8 weeks”efficacy · substantiated
“96% of participants reported improvement in the appearance of brow density and volume at 8 weeks”efficacy · substantiated
“Clinically proven to deliver a reduction in both wet and dry hair fall in as little as 2 weeks”efficacy · substantiated
“Clinically proven to minimize breakage during combing in as little as 2 weeks”efficacy · substantiated
“Award Winning”ranking · unsubstantiated
Products featured
Obagi Nu-Cil Eyelash Enhancing Serumbestseller
Obagi Nu-Cil Eyebrow Boosting Serum
Obagi Nu-Cil BioStim Scalp Serumnew
Kujola
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